Current stage
Getting started
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of 32 total
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Overall
1
Getting Ready
Foundations before you list anything
0 / 5
Ran the Pricing Tool for my first product
I know my cost, my recommended price, and what I'm paying myself per hour
Open Pricing Tool
Calculated my shipping cost
I know what it actually costs to ship one order — not a guess
Completed the Launch Readiness Checklist
Went through every item before going live
Open Checklist
Took my product photos
At least 5 clear, well-lit photos showing the product from multiple angles
Wrote my first listing
Title, description, tags, and pricing all filled in
Stage complete. You're ready to list.
2
Launch
Going live and getting your first orders
0 / 4
Published my first listing
It's live. Something I made is now available for someone to buy.
Completed my shop profile
Banner, About section, and return policy are all filled in
Made my first sale
A real person bought something I made. This is the beginning.
Shipped my first order
Packed, labeled, and dropped off. The hardest part is done once.
You've launched. The business is real now.
3
Early Traction
The first real signs your shop is working
0 / 5
Received my first review
Proof from a real buyer that your product and process delivered
Reached 5 total sales
Not a fluke. Five different people wanted what you made.
Earned my first $50
Your first real revenue milestone
Listed a second product
A shop with multiple listings looks established and ranks better
Adjusted my price based on real data
Used actual sales, reviews, or cost changes to refine my pricing
Recalculate pricing
Early traction established. You're building something.
4
Growing
Real revenue, real volume, real process
0 / 5
Earned my first $100
Three digits. A real number from a real business.
Received 5 reviews
Social proof that changes how the algorithm treats your listings
Reached 25 total sales
Consistent volume. Your process has been tested repeatedly.
Bought materials in bulk for the first time
Lower per-unit cost means better margin at the same price
Got my first repeat customer
Someone came back. That's product-market fit, not luck.
You're growing. Keep going.
5
Established
You've built something real and repeatable
0 / 5
Earned my first $500
Your shop pays for itself and then some
Reached 100 total sales
Triple digits. This is a real business, not a side experiment.
Earned my first $1,000
Four figures from something you made with your own hands.
Reached 25 reviews
Enough social proof to convert buyers who've never heard of you
Earned my first $5,000 total
This is what it looks like when people keep at it long enough to see it matter.
Established. You built something real.
6
Excelling
The goals that make you want to get to work every morning
0 / 8
Earned my first $10,000 total
Five figures from something you made. Most people never get here.
Reached 500 total sales
Your process is proven. Your product has found its market.
Earned $1,000 in a single month
Monthly four figures. The business has real velocity now.
Reached 100 five-star reviews
A hundred strangers trusted you and you delivered every time.
Earned my first $50,000 total
You're not a hobbyist. You're running a real business.
Earned $5,000 in a single month
Monthly five figures. The kind of number that changes your life options.
Reached 1,000 total sales
Four digits. A thousand people chose what you made over everything else available.
Made six figures in a year
$100,000 in twelve months from something you built with your own hands. This is what it looks like when people keep at it long enough.
Excelling. You're one of the ones who made it.
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🎉Milestone marked!